Our imagery represents the concept of a large pool of similar people, those with a similar vision and values – the ‘like-minded’ people – come together. We recognise that there might be different paths to achieving the same desired outcome, but bringing like-minds together can achieve a better outcome. With an understanding of the richness that variety can bring, it may mean considering a fresh new approach or view on a solution.
You’ll also see that the cogs in our Like-Minded logo are connected and represent our minds working together. A smooth transaction, not touching, or pushing against each other. Both needed; both playing their part for the desired outcome.