A new spin on an ancient product
Oonagh Browne, ex-chocolatier of She Universe is now fully behind a very different project. Now working as The Cacao Ambassador, her mission is to ‘share the power, wisdom and heart of cacao’. To be able to share this with a global audience, the answer was to take her message online, so Like-Minded partnered with her to design an online experience that gives a voice to this ancient medicine in a modern context.
With the Cacao Ambassador as yet unfunded for online work, we devised a way to develop the content as a partnership. Like-Minded took a calculated risk on the potential sales figures and we traded our skills for a portion of the income, instead of our usual ‘paid services’.
Connecting through the camera
Combining the power of video with Oonagh’s natural talent in front of the camera gave us a way for the audience to connect and transfer her own passion and love of chocolate.
The videos were interspersed throughout engaging modules to help the audience almost feel like they were present in the same room as the intoxicating aroma of the roasting cacao beans and warm molten chocolate.
New ways of working
This project represented a new type of client relationship for us. We’ve had a personal connection with Oonagh for several years and talked of an exciting idea that ‘had legs’ but had limited funding. Together, we took a leap of faith to create a course with no upfront money and a plan to share the resulting income from the sales. Time will tell how this model works for us, but we are optimistic and are already talking of the next courses.
“The future belongs to the risk-takers, not the comfort-seekers.”