We wanted to show learners much as we wanted to tell them, so developing real and relevant scenarios was the most effective way for them to follow the guidance in their own situation. However, we quickly recognised that matching photographs with these scenarios would have multiple challenges.
The answer was to create a palette of characters that represented a family that the audience could identify with. To make this cost-effective, the family will reappear in future modules too, keeping all of the content connected and consistent.