HMA works “with passion and integrity to bring out the best in people” for the benefit of society and the world. The organisation leads remedial workshops for people who have been convicted of drink-driving and drug-driving offences, primarily in Australia.
Effective resources for this type of workshop are ones that can tell stories that the wide range of attendees can relate to. We worked with HMA to create brief videos, using illustrations in a style that were appropriate for the serious subject matter, but were also interesting and engaging to command attention.
Applying a design eye to serious subjects
It’s not easy to draw cartoon-like characters that engage the adult viewer, and that task becomes more complicated when you throw in another curveball: the illustrations must be appropriate, and not patronising. HMA doesn’t want to present flat, cartoony, colourful rainbows and unicorns to a workshop for people who have committed a crime and may be at a low point in their lives.
We opted for a high-detail level of illustration with shading, realistic clothing, and a bit more grit than you’d generally get in a simpler illustration. These images are serious enough that they don’t diminish the serious messages being taught, while still being much more fun to engage with than a screed of text.
A new way of presenting
Learning is only limited by the imagination!
This was a great opportunity for us to create high-detail graphics and make use of the excellent graphics skills we have in house. It was also a new style of animation for us, creating comic strips then panning across them to reveal the story at an appropriate pace. This is a great way of telling stories, and we’re looking forward to exploring new ways of engaging learners through illustration and animation.
“Through the partnership with Like-Minded, the client and ourselves, we were able to develop rich and engaging material to support young people to disrupt patterns of behaviour.”
Ken McMaster, Director,
Hall McMaster & Associates